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MLB.com isn't the only organization working with iBeacon. Among the other high-profile names testing the waters are Starbucks, Macy's, and American Airlines. After a run through, one gets a sense of where Apple wants to go with location and even mobile commerce, and perhaps why it has been so reluctant to embrace other similar technologies like Near Field Communication (NFC), which many others use to power mobile payments. The topic of location-based services is often a tricky one to talk about. While retailers love the idea of targeting consumers who walk by their stores, there's an inherent unease associated with knowing too much about individuals. Some may appreciate the deals; others might be put off by the idea that anyone is tracking their movement. The idea of "opt in" is thrown around a lot, and MLB.com isn't different.

Evans said that his team purposely designed it so users had to have the app running (even in the background) for the alerts to work, which is essentially a fan opting in to the service, He said he doesn't want to surprise anyone, The concerns haven't stopped others from trying different technologies that can track a person's location, Each of them have their own drawbacks, GPS isn't particularly accurate indoors, and quickly drains a device's battery, face lace iphone case QR, or quick read, codes require you to open a specific app and take a clear photo, a fairly proactive and distracting task for most people, Even NFC, which many had pegged as the most elegant solution to bridging the phone with a wallet, requires you to tap a specific spot, and doesn't always work correctly..

He added that many of the examples of deployments during the demonstration could be adjusted at Citi Field, and individual stadiums will offer different features depending on the preference of the ball club. MLB.com plans to offer something similar for Android eventually, Evans said, noting that Android 4.3 also offers support for Bluetooth LE. He said MLB.com opted to go with iOS first because iBeacon offered a solid framework of software development kits to work from, as well as a solid base of potential users. (Anyone with an iPhone 4S or later will be able to take advantage of it.).

While the tests primarily dealt with the delivery of info, MLB.com could see iBeacon and Bluetooth LE eventually powering things such as mobile payments, according to a representative, The company is actively exploring different capabilities, "Your phone can serve as a gateway to all the experiences around face lace iphone case the ball park," Evans said, CNET visits Citi Field to get a sneak peek at MLB.com's location-based services powered by Apple's iBeacon and Bluetooth LE, As we neared the threshold of the gates in front of the walkway to the home of the New York Mets, a message popped up on developer Chad Evans' space-gray iPhone 5S..

CNET took a trip to Citi Field to get a sneak peak at location-based services powered by Apple's iBeacon, a new feature found in iOS 7. A greeting pops up as you get to the front walkway of Citi Field. The greeting is triggered by a nearby beacon that detects the iPhone through a Bluetooth LE (low energy) signal. CNET's Bridget Carey activating a video on the Met's Home Run Apple with a test iPhone 5S loaded with the MLB At the Ballpark app. Fans will eventually be able to move their iPhone near the sign to trigger a video or information about the Mets' famed Home Run Apple.